Brand Fans is Buttermilk’s approach to gifting - built to activate real fans at scale and turn brand love into real,
WHAT ARE BRAND FANS ANYWAY?
This isn’t gifting as you know it.
Brand Fans are your connection to culture, generating high-quality content that drives relevance and influences action long before someone clicks “buy”.
GIVING YOUR BRAND TO THE TASTEMAKERS
"We call smaller-scale creators Brand Fans. Working with thousands of them each month gives us a clear view of what drives quality, performance and consistency. That insight shapes a data-grounded approach - making every investment work harder."
AN INDUSTRY ICON
Brand Fans are how creator relationships start, scale and evolve.
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1-15k Followers
Our numbers do
the talking
Brand Fans are integral to how we drive growth for brands. They integrate seamlessly with higher-tier creator activity and scale easily. Because we’re a global agency, working on large scale programmes for global brands, Brand Fans has little to no ramp up time.
ENGAGEMENT
The average industry benchmark is 2%. Our Brand Fans campaigns deliver, on average, over 11%. That isn't just likes, but comments with positive brand sentiment, too.
Brand Fans represent every culture, every lifestyle, every niche - reflecting audiences as they actually exist.
Brand Fans give brands a strategic head start, connecting them with emerging creators before they’re on everyone else’s radar.
It’s how they find growth beyond the obvious places.
Jump over to our socials to discover our news, our views and our people.
