Culture is built by creators. They generate advocacy, set the pace of relevance, and create the kind of creative capital brands can’t buy elsewhere.
WE ARE THE CREATOR COMPANY
WHAT WE BUILD
Buttermilk leverages contemporary culture and creator communities to fortify brands and boost business potential. It’s a two way street that serves our creators as much as they serve you, building robust reputations and relationships that benefit everyone.
Creator marketing is all we do. And we have to practice what we preach. Creators, community and culture - that's what our capabilities are centered around.
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We’re a global agency, headquartered out of London, with offices in Miami and Dubai.
A GLOBAL Creator AGENCY
Raising awareness of moschino teddy fragrances amongst us audiences
Primark asked Buttermilk to curate a bespoke strategy to increase brand awareness, highlight the diverse offering, effectively engage new consumers across different states and encourage footfall to their newly opened stores.
To reinvigorate Mugler’s brand identity, Buttermilk aimed to galvanize a community of passionate creators with unique voices who epitomize the Mugler ethos, creating unique and compelling earned content.
Prada Beauty came to Buttermilk with the ask to launch the beauty brand in the United States, starting with their Lip Optimizing Balm and Monochrome Lipsticks, aiming to put them at the forefront of beauty conversations.
In 2022, Elizabeth Arden tasked us with revitalising their legendary Eight Hour franchise to attract a wider and diverse audience.
Estée Lauder enlisted Buttermilk to elevate their 'What Do You Wish For?' holiday campaign, aiming to position Estée Lauder as the ultimate holiday shopping partner and boost awareness of their seasonal offerings and promotions.
Marc Jacobs came to Buttermilk in Q4 of 2023 wanting to reignite love for two of their most iconic handbags: The Tote and The Snapshot. The love was there, it was just latent.
It’s how they find growth beyond the obvious places.
Jump over to our socials to discover our news, our views and our people.
